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A Question of Trust
"A Question of Trust", originally
published in hardback in 2004 by Palgrave Macmillan, was
released in March 2007 in paperback. The book was shortlisted
for the Management Today writing awards in 2004. It is probably
even more relevant today than it was when we first wrote it. Lack of
trust in politics and business is a topic that gets lots of media
coverage and is becoming an issue of serious concern.
The Decline of Trust
Numerous scandals afflicting business and politics, the growth of
spin, and a loss of faith in leaders as people with strong values
have all eroded levels of trust. As trust becomes a scarcer
commodity, those people and organisations who have it will be at a
distinct advantage.
Why this Book?
The book is about trust in organisations: what can be achieved when
it's present, what can happen when it's not and how to develop a
culture of trust. We explore why:
• Without it, an organisation can never achieve real and sustainable
success.
• You can't reach your full potential as an individual if you don't
trust and aren't trusted.
We also explain how to develop trust actively and genuinely, if you
want to build relationships and achieve success.
Trust is the single most important issue facing organisations today,
yet it is rarely even discussed. Trust is the key driver of success
– or put another way, mistrust can ruin a business faster than
anything else. Trust is the basis for sound relationships, and sound
relationships have to be in place to build an organisation that is
as successful as it can be. Trust is not an optional extra that is
‘nice to have’, but something that is essential, neglected for too
long and a potent source of competitive advantage.
The book highlights the experiences of people who have grappled with
the issue. The stories illustrate why trust is increasingly relevant
but still elusive in organisational life.
What
people have said about 'Trust Matters'
‘A stimulating read if you believe that trust is an essential
ingredient in making organisations tick. If you do not… this is
essential reading!’
Martin McCourt, CEO, Dyson
"Speed, greed and expediency drive people and organizations to moral
(and often financial) bankruptcy. Authenticity and respect cultivate
trust, nurturing the tensions and lubricating the frictions of
imperfect human behavior in contemporary organizations. Sally Bibb
and Jeremy Kourdi provide a clear and understandable range of
conducive, supportive, practical ways to engender respect,
authenticity and most of all renewed trust in contemporary
organizations. This timely book is an insightful reminder of
alternatives to the otherwise depressing stories of too many
organizations in trouble. "
John Hofmeister, Director Human Resources, Royal Dutch/Shell Group
of Companies
"Trust is a very important subject that is often ignored but plays a
crucial role in all customer and business relationships. It is
critical to building customer loyalty. You can’t build loyalty
without trust and companies increasingly need to focus their
resources on building customer trust. There is no time to waste. You
need to read this book now."
Jeremy Dale, Vice President, Brand Marketing, Orange
"This book touches a critical nerve. The authors take an intelligent
and pragmatic look at the issues. I applaud them on tacking this
sweeping and all-important topic."
Brian Bennett, President Culinary Software Services, Inc.
"The authors argue with clarity of thought and a strong conviction,
that building and keeping trust lies at the heart of all successful
organizations irrespective of industry and culture and that without
it, both organizations and leaders will ultimately fail. If any book
can make a leader sit up and take notice of this essential truth,
this is the one!"
Rosemarie Wallace, Regional Managing Director, Asia, Reader's
Digest
"In today's world, trust is a scarce resource and like anything that
is in short supply, its value has rocketed in importance. Everyone
should know whether they are building trust or destroying it - and
this book provides the blueprint for those looking to create and
sustain trust for themselves and the organisations where they work."
Chris Genasi, Chief Executive, Eloqui Public Relations
"It has never been more important that people understand clearly
what the top leaders of an organization stand for. The examples
given around leadership are very practical, and are useful for any
individual or organization that internalizes the importance and
benefits of leaders that create trust, an open work environment, and
are dedicated to building a values-driven company."
Susan Bowick, Human Resources and Workforce Development, Hewlett
Packard
"The interesting thing about trust is that virtually every manager I
have met thinks he or she inspires it in others. In a cross-cultural
setting, this could not be further from the truth; the notion and
development of trust is not common to all cultures. This book
provides a fascinating and practical insight into a facet of
business so readily taken for granted, but so often misunderstood. A
must for all international leaders."
Dr Ritchie Bent, Group Head of Human Resources, Jardine Matheson
Ltd
"Trust: a precious commodity; occurs naturally but easily broken;
can be made from a strong solution of openness and integrity; shines
in the dark and releases disproportionate amounts of energy,
innovation and creativity; an essential ingredient for satisfaction
and achievement. This book shows you how to understand and develop
this rare and wonderful gift."
John Harris, former CEO of Calor Group |
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