Early in her career at BT International, Sally was promoted into a role that simply didn't fit — a square peg in a round hole. She was capable, but the work asked for things that weren't her natural strengths, and it showed.
A decade later, at a conference on positive psychology and business, it clicked: she'd been set up to struggle in a role that ignored what she did best. That realisation sent her deep into the research on strengths-based approaches — and how they outperform traditional competency models.
In 2012 she founded the strengths consultancy Engaging Minds, and in 2021 joined PA Consulting as a partner to take the mission global. Her aim is simple and stubborn: make organisations places where people love their work and genuinely thrive.
“Excellence and fulfilment come from knowing our strengths and being more of ourselves.”
A principle at the heart of Sally's work